1.0Start.io - A Sell-side Omnichannel Advertising Platformhttps://www.start.ioReuben Rochehttps://www.start.io/blog/author/rocherngs-co/rich600338<blockquote class="wp-embedded-content" data-secret="AWXQlIMBsJ"><a href="https://www.start.io/glossary/ad-fraud/">Ad Fraud</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.start.io/glossary/ad-fraud/embed/#?secret=AWXQlIMBsJ" width="600" height="338" title="“Ad Fraud” — Start.io - A Sell-side Omnichannel Advertising Platform" data-secret="AWXQlIMBsJ" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.start.io/wp-includes/js/wp-embed.min.js /* ]]> */ </script> What is ad fraud? Ad fraud is the disruption of the proper delivery of ads to real users and the intended audience. Ad fraud is an attempt to deceive advertisers into thinking that fake activity is real user behavior for the purpose of financial gain. It involves various fraudulent techniques that artificially inflate ad impressions,https://www.start.io/wp-content/uploads/2022/10/STR_social-sharing-image-_v1.1.png1201631