1.0Start.io - A Sell-side Omnichannel Advertising Platformhttps://www.start.ioReuben Rochehttps://www.start.io/blog/author/rocherngs-co/rich600338<blockquote class="wp-embedded-content" data-secret="QW3bTmEBsW"><a href="https://www.start.io/blog/who-is-ubers-target-market-uber-market-segments-analysis-marketing-strategy-competitors/">Who is Uber’s Target Market? Uber Market Segments Analysis, Marketing Strategy & Competitors</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.start.io/blog/who-is-ubers-target-market-uber-market-segments-analysis-marketing-strategy-competitors/embed/#?secret=QW3bTmEBsW" width="600" height="338" title="“Who is Uber’s Target Market? Uber Market Segments Analysis, Marketing Strategy & Competitors” — Start.io - A Sell-side Omnichannel Advertising Platform" data-secret="QW3bTmEBsW" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.start.io/wp-includes/js/wp-embed.min.js /* ]]> */ </script> https://www.start.io/wp-content/uploads/2022/10/STR_Header-Blog-Post_Uber_V1.0-1.png1000475The Uber target market of riders spans 16 to 65 year olds, although it is most popular among the younger age segment of 16 to 24 years. It includes both males and females