1.0Start.io - A Sell-side Omnichannel Advertising Platformhttps://www.start.ioMaya Carmelyhttps://www.start.io/blog/author/maya-carmelystart-io/rich600338<blockquote class="wp-embedded-content" data-secret="dzS7STnn5T"><a href="https://www.start.io/blog/best-practices-for-managing-your-waterfalls/">Best practices for Managing Your Waterfalls</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.start.io/blog/best-practices-for-managing-your-waterfalls/embed/#?secret=dzS7STnn5T" width="600" height="338" title="“Best practices for Managing Your Waterfalls” — Start.io - A Sell-side Omnichannel Advertising Platform" data-secret="dzS7STnn5T" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.start.io/wp-includes/js/wp-embed.min.js /* ]]> */ </script> https://www.start.io/wp-content/uploads/2023/02/STR_Managing-Your-Waterfalls_Blog-post_V1.0.png1376652While the industry moves closer to an in-app bidding world, waterfall management is still the reality for monetization teams. Most of the time, developers are managing multiple hybrid waterfalls, and there are many instances where manual activity is required. Optimizing the waterfall is therefore a crucial part of a winning ad monetization strategy and will