1.0Start.io - A Sell-side Omnichannel Advertising Platformhttps://www.start.ioDana Gallanthttps://www.start.io/blog/author/dana-gallantstart-io/rich600338<blockquote class="wp-embedded-content" data-secret="eizSbiDPeb"><a href="https://www.start.io/glossary/mobile-app-retention/">Mobile App Retention</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.start.io/glossary/mobile-app-retention/embed/#?secret=eizSbiDPeb" width="600" height="338" title="“Mobile App Retention” — Start.io - A Sell-side Omnichannel Advertising Platform" data-secret="eizSbiDPeb" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.start.io/wp-includes/js/wp-embed.min.js /* ]]> */ </script> Retention refers to an app’s ability to keep users coming back and is important because it shows app developers exactly what day in the app lifecycle users begin dropping off and offers insight as to why some don’t return.https://www.start.io/wp-content/uploads/2022/10/STR_social-sharing-image-_v1.1.png1201631