1.0Start.io - A Sell-side Omnichannel Advertising Platformhttps://www.start.ioMaya Carmelyhttps://www.start.io/blog/author/maya-carmelystart-io/rich600338<blockquote class="wp-embedded-content" data-secret="AewPAzFile"><a href="https://www.start.io/blog/top-of-the-funnel-is-dead-long-live-the-funnel/">Top of the funnel is dead – long live the funnel!</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.start.io/blog/top-of-the-funnel-is-dead-long-live-the-funnel/embed/#?secret=AewPAzFile" width="600" height="338" title="“Top of the funnel is dead – long live the funnel!” — Start.io - A Sell-side Omnichannel Advertising Platform" data-secret="AewPAzFile" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.start.io/wp-includes/js/wp-embed.min.js /* ]]> */ </script> https://www.start.io/wp-content/uploads/2023/12/STR_TFTAG_conference_Blog-post_V1.0-1.png1000475Our team just got back from the Future of TV Advertising conference in London, where we had great conversations with brands, advertising agencies, and partners about the future potential (and current challenges) of connected TV.  Linear TV advertising is catching up with the sophistication and targeting capabilities of digital advertising. TV is well known for