A New Standard for In-App Retargeting
Adikteev Boosting Revenue with Start.io's Data-Matching Capabilities
The Challenge
Adikteev faced the challenge of creating highly accurate mobile audiences at scale. While many platforms can offer user segments, very few can do so while providing a secure, private environment. Adikteev was looking for a partner that could not only deliver quality audience segments but also ensure a high level of data privacy and security. Adikteev chose Start.io because of its unique ability to provide a scalable, vast in-app-driven audience in a contained environment, with unparalleled data-matching capabilities.
The Solution: Start.io’s Data-Matching Technology
Start.io’s platform provides a powerful solution for marketers and ad platforms, such as Adikteev.Our technology provides access to thousands of user segments, from custom-defined audiences to a vast library of pre-packaged audiences based on shopping behaviors, demographics, product affinities, and more.
For Adikteev, our process was straightforward and highly effective:
Secure onboarding
Adikteev securely onboarded their user data into our clean room, a secure, isolated environment.
Precise matching
Our platform then performed a precise match-up between Adikteev’s users and the relevant segments, all without exposing any personally identifiable information.
Tailored audience
creation By leveraging Start.io’s custom-developed segments and a clean room, Adikteev created tailor-made audience segments for its clients, greatly enhancing its unique offering.
The Results
The partnership with Start.io enabled Adikteev to expand its reach and improve the effectiveness of its campaigns, leading to significant growth and new revenue streams.
Expanded Reach: The new user-based algorithm delivered a larger pool of matched users, enabling Adikteev’s clients to achieve unique worldwide reach.
Bottom line results:
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Share of spend increased from
Gaming app #02
Share of spend increased from
Gaming app #03
Share of spend increased from
By leveraging Start.io’s technology, Adikteev not only achieved its goal of precise targeting at scale but also created additional revenue via custom segments. This partnership sets a new standard for effective and secure in-app retargeting in the mobile advertising ecosystem.